Neustar, Inc. is an American technology company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries, and a provider of clearinghouse and directory services to the global communications and Internet industries. Neustar is the domain name registry for .biz, .us (on behalf of United States Department of Commerce), .co, and .nyc top-level domains.
Maps, Directions, and Place Reviews
Business
Upon its incorporation in 1998, and continuing until 2015, the original business of Neustar was the administration of the North American Numbering Plan, the maintenance of the system of directories and databases that manage the telephone area codes and central office prefixes in North America. This enables the routing of calls among thousands of competing communications service providers (CSPs). Neustar also provided clearinghouse services to emerging CSPs, including Internet service providers (ISPs), mobile network operators, cable television operators, and voice over Internet protocol (VoIP) service providers.
Neustar offers internal and external managed Domain name system (DNS) services that play a role in directing and managing traffic in the Internet, cloud-based DDoS attack protection and website performance management tools. Neustar manages the authoritative directories for the .us and .biz Internet domains, and acts as the worldwide "registry gateway" for China's .cn and Taiwan's .tw Internet domains outside of these two countries. Neustar also provides back end registry services for .co Top Level Domain. Neustar manages a collection of these directories that maintain addresses to direct, prioritize and manage Internet traffic, and find and resolve Internet queries and top-level domains on behalf of its enterprise customers. Neustar serves as the provider of registry services and manages directories of similar resources, or addresses, that its customers use for access and connectivity.
Neustar previously operated the authoritative directory for U.S. Common Short Codes, part of the short messaging service (SMS) relied upon by the U.S. wireless industry, and provides solutions used by mobile network operators to enable mobile instant messaging for their end users. CTIA granted that contract to iconectiv, who took over providing Common Short Code (CSC) Registry Services on January 1, 2016.
Neustar provides the Digital Rights Locker for the consortium of Hollywood studios, consumer electronics manufacturers and retailers behind the UltraViolet digital content scheme to provide consumers with "buy once, play anywhere" capabilities. Neustar is also working with the Open Mobile Video Coalition (OMVC) to manage the Mobile DTV Trust Authority (MDTV.). The MDTV will issue a hierarchy of digital certificates and provide secure, efficient, and easy-to-use online systems to manage the full lifecycle of Mobile DTV trust relationships from registration to ordering, delivery, authentication, status checking and revocation.
Neustar IP Intelligence
Neustar IP Intelligence, formerly named Quova, is a company that identifies the geographical location of website visitors based on IP addresses. The company is based in Mountain View, California and is a wholly owned subsidiary of Neustar, Inc. The company's CEO is Lisa Hook. Customers include Major League Baseball, which uses the service to black out MLB.tv content in a team's home area.
Neustar, Inc. acquired Quova in November 2010, renaming it Neustar IP Intelligence and rebranding its services at the beginning of 2012.
DNS Advantage
DNS Advantage is a proprietary, opt-in, free recursive cloud-delivered Domain name system (DNS) service by Neustar launched 11 December 2007
It is built on top of the infrastructure already provided by the commercial, fee based UltraDNS service. UltraDNS provides DNS services to many large corporations, such as Amazon.com, Gap, MySpace, LinkedIn and Oracle, The free service is in direct competition to OpenDNS. Like its competitor, DNSAdvantage is based on closed-source software.
DNS Advantage provides the following recursive name server addresses for public use:
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History
Neustar was incorporated in Delaware in 1998. Neustar started as a business unit within Lockheed Martin Corporation. It was spun off to keep the neutrality that was essential to its original core contract with the nation's telecommunications providers.
In November 2006, Neustar completed the acquisition of Followap, Inc., a U.K.-based enabler of mobile instant messaging services.
In 2010, Neustar named Lisa Hook as President and Chief Operating Officer. In January 2010, The Washington Post reported that under Hook's leadership, Neustar was chosen by a consortium of Hollywood studios and technology executives to manage a system whereby consumers could access movies and other video entertainment from multiple digital devices.
In October 2011, Neustar acquired TARGUSInfo.
On October 30, 2013, Neustar announced it purchased Aggregate Knowledge, a seven-year-old ad-tech firm, for $119 million.
In March 2014, Neustar acquired .CO Internet for $109 million.
On September 9, 2015, Asset Purchase Agreement between Transaction Network Services, Inc. and Neustar, Inc.
On June 21, 2016, Neustar Announced Intention to Separate into two independent publicly traded companies. These plans were abandoned when Golden Gate Capital and GIC announced plans to buy out all Neustar public shares for approximately $2.9 billion ($33.50 per share) on December 14, 2016.
On August 8, 2017, Neustar announced the completion of its acquisition by Golden Gate Capital and GIC.
In November 2017, Neustar appointed Shawn Donovan as its chief sales and marketing officer.
Source of the article : Wikipedia
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